![]() “We felt the new reality that we have right now was asking for a new sneaker,” Allemann says. To capitalize on that timeliness, On moved up the release of the Cloudnova by more than a month. Instead, On being On, they decided to go another route entirely.Īt a time when our wardrobes are shifting and consolidating in strange and unexpected ways, the idea of a shoe that can really, truly do it all feels more timely than ever. ![]() So when On began plotting a formal move into the lifestyle sneaker market more than a year ago, the brand could have easily followed the path walked by their competitors: re-release an older model in a wavy new colorway, perhaps, or simply shift the marketing around one of their current sneakers to make it feel more everyday-friendly. The practicality and high-key techiness are part of the appeal, and On’s shoes-the brainchild of world champion duathlete Olivier Bernhard-are nothing but practical and high-key techy. Which, ironically enough, is also what makes them exactly right for this particular moment in sneaker culture.īecause technical performance runners have been ascendant in fashion circles for years now: Salomon’s XT-6 trail shoe was GQ's best sneaker of 2019, and you’re as likely to see a gargantuan pair of Hokas on the feet of a SoHo window shopper as you are on the road runner sprinting past them on the pavement. They’re built for hardcore runners by hardcore runners, designed to eke out every last inch of competitive advantage when you’re training for a marathon or scrambling down a tricky stretch of trail. That's intentional: the shoes use a proprietary technology dubbed CloudTec, engineered to propel your foot from a soft landing into an explosive takeoff, and it marks them as purpose-built tools-as sneakers go, they're more of a Formula One race car than a daily driver. Whether it be the On Cloud 5 running shoe for women, the On Cloud 5 running shoe for men, the On Cloudnova for women, or the On Cloudnova for men, click here for more premium footwear made for top-quality performance with an emphasis on style.The outsoles on a typical pair of running shoes from On, the cult Swiss athletics company, look like a cross between the tread on a bulldozer and an uncooked lasagna noodle. Make the most out of every run with new arrivals and bestsellers from On. For seasoned runners, those just starting out, or all in the middle, the On Cloudnova and On Cloud 5 are the perfect choices for anyone looking for a comfortable, stylish, and sustainable shoe.Īnd for those of you living in a rainy city, there are waterproof versions available engineered to keep your feet dry – no matter how wet the conditions. Whether you’re exploring city limits or venturing into the mountains for a trail run, these lightweight shoes fuse top-of-the-line tech with a brand-new style and silhouette. Running, and exercise in general, will be elevated with both On Cloud 5 and Cloudnova from On. To further raise the bar in the running world, On also has an admirable commitment to sustainability using recycled materials to make both the Cloudnova and On Cloud 5. With CloudTec in Zero-Gravity foam, these runners offer cushioned landings as well as an improved, more inclusive fit. If you’re in the market for more comfort, more durability, and more support to ensure you get more out of your workout, you need to look no further than the On Cloudnova and the On Cloud 5 running shoe. Raising the bar in the running world with On Cloudnova & On Cloud 5
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